We help innovative startups turn uncertainty into
transformational
ESSNTL works closely with startup founders, their leadership teams, and VCs to formulate strategic solutions at the intersection of marketing, go-to-market, finance, and data. We focus on identifying optimal growth pathways, uncovering critical scale-up challenges, and proactively addressing business risks before they become existential threats.
opportunities
Our sweet spot
MARKETING, SALES & GTM STRATEGIES
Holistic, right-sized demand generation
GTM strategy essentials anchored in product marketing excellence
Data-informed culture & ops across sales and marketing
FINANCE & DATA FOUNDATIONS
Optimal resource allocation and future-informed investment decisions
Budgeting and FP&A as support for strategy
Data-informed decision making
STRATEGIC STAKEHOLDER COMMUNICATIONS
Trust-based board communications
Strategic PR and thought leadership
Strategic analyst relations
Transparent & inspiring internal communications
People
Team structure & talent assessment
Hiring
Succession planning and change management
Candidate interviews
Compensation structure
GTM essentials & product marketing excellence
Buyer personas
ICP framework development
TAM modeling
Company and product story arc
Positioning and messaging
Pricing
Understanding win/loss drivers
Enablement and training strategy
Holistic, right-sized demand generation
Multifaceted demand generation strategy
Customer advocacy
Partner marketing programs
KPIs and other success key metrics
Sales and marketing
alignment
Shared goals, definitions, measurement, and processes
Assessing existing shared KPIs for fidelity and effectiveness
Funnel assessment
Pipeline and revenue forecasting
Marketing management essentials
Budgeting framework
Data strategy across marketing and revenue functions
Tech stack evaluation, recommendations, and selection
Our solutions & services
To get to know your business deeply – so we can identify what needs immediate attention and produce serious results.
To help you find the optimal path to sustainable growth and business resilience.
Our promise
No cookie-cutter solutions. No ‘captain obvious’ advice.
If we can’t deliver enduring value we won’t take on the challenge.
It will be fun!
Our approach to helping you unlock
sustainable growth
DIAGNOSTIC
PHASE 1
Identify transformative opportunities and roadblocks to sustainable growth using our proprietary quantitative methodology enhanced by qualitative research.
STRATEGY FORMULATION
PHASE 2
Develop stage-appropriate, strategies that deliver impact quickly and equip your GTM and Finance teams with plans, frameworks, metrics, and tools to pursue continued growth.
IMPLEMENTATION
PHASE 3
Partner with you and your leadership teams on execution in fractional or interim capacity or as a strategic advisor.
We combine data with a deep understanding of your expectations, critical pain points, business goals, and market needs to unlock transformational opportunities that would otherwise be missed.
Flexible options to meet most needs
PROJECT-BASED
Ideal for companies that need a well-defined, critical challenge resolved in a short amount of time (typically 6-8 weeks). Depending on scope, ESSNTL can support these projects end-to-end or partner with our clients' existing resources and vendors on execution.
STRATEGIC ADVISORY
Designed for those seeking unbiased, strategic guidance and expert advice. This service is particularly beneficial for CEOs, CMOs, CROs, and CFOs who aim to improve their decision-making as they navigate critical growth milestones, scaling challenges, market headwinds, and pivots in strategy.
FRACTIONAL LEADERSHIP
Best suited for companies looking to strengthen their leadership teams with experienced, hands-on executives in Marketing, GTM, or Finance. As fractional leaders we're embedded in your teams – solving complex problems, crafting precise strategies, and overseeing execution. We also equip your teams with tools, frameworks, and metrics to achieve ongoing success.
We combine passion and expertise with a deep understanding of your expectations, business goals, and critical pain points to unlock transformational opportunities that would otherwise be missed.